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+
+* Generational Effect
+	* events that influence an entire generation
+	* great-depression FDR -> lean democrat
+	* cold war Ronald Regan -> lean Republican
+
+* Political Events
+	* Watergate scandal -> distrust in government
+
+* Lifecyle Events
+	* young -> older
+		* people may lean another way
+		* student debt
+		* taxes are too big
+
+
+* Milenials
+	* tech-savvy 
+	* are more open to other peoples
+* Gen X
+* Baby Boombers
+	* think america is great but not as much as silent gen
+	* 1946-64
+	* post ww2
+	* cold war
+* Silent Generation
+	*  25-45
+	* red scare