* Generational Effect
	* events that influence an entire generation
	* great-depression FDR -> lean democrat
	* cold war Ronald Regan -> lean Republican

* Political Events
	* Watergate scandal -> distrust in government

* Lifecyle Events
	* young -> older
		* people may lean another way
		* student debt
		* taxes are too big


* Milenials
	* tech-savvy 
	* are more open to other peoples
* Gen X
* Baby Boombers
	* think america is great but not as much as silent gen
	* 1946-64
	* post ww2
	* cold war
* Silent Generation
	*  25-45
	* red scare