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# Measuring Public Opinion
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## Public Opinion Polls 
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polls that guage attitudes on issues or support for candidates in an ellection in a cross-section of the population
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## Benchmark Polls
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poll used by political campaign to figure out what the candidate's intentions are
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## Tracking Polls
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measure how prospective voters feel about an isussue
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## Entrance Polls
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conducted outside poilling places and are sued to gague election day and predicte elections
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done before people vote
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## Exit Polls
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conducted outside poilling places and are sued to gague election day and predicte elections 
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done after people finish their votes
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## Approval Ratings
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used to tell presidential approval 
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## Focus Groups
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small group of citizens 10 - 40 people to find out more minute detailes
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## Questions 
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questions need to be specifically framed and phrased to avoid skewing the results
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## Sampling Techniques
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different ways to assure an acurate poll 
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## Representative Sample
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a group of people meant to represent a larger group in question
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## Universe
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the large group in question
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## Random Sample
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everone being surveyed must have an equal chance of being surveyed
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## Random-digit dialing
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just calling randopm numbners in an area to attempt to survey people
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##  Weighting/Stratificaiton
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making sure demographic groups are properly represented
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## Think as a Political Scientist 
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Study the information below from December 2019 and answer the questions that follow.
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1. What additional information might make this table more useful?
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knowing what type of poll it might be especially between the different polls
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2. What might explain the different results among the various polls?
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the different ways of results might be due to different groups that got polled and or different polling techniques that would have highlighted diffent trends
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3. What conclusions might be drawn from this information?
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that biden has roughly a 9.3 lead across all the diffent polling groups
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## Sampling error
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difference between two different polls because of different people and sampling groups
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## Margin of Error
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another name for sampling error
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## Non Attitudes
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people may be uninformed or do not want to share views. or just do not have strong opinions 
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## Human Bias and Push Polling
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how the interviewer contacts and interacts can impact the poll
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## Essential Question: What are the elements of a scientific poll and how do these elements impact elections and policy?
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1. Elements of Scientific Poll
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The poll must be using a diverse and random set of the uniuverse so that the margin of error is lowered as much as possible
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2. Possible Effects on Decsion-Making
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doing this might swkew the data results and points 
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