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								apgov/Measuring_Public_Opinion.md
									
									
									
									
									
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					# Measuring Public Opinion
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					## Public Opinion Polls 
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					polls that guage attitudes on issues or support for candidates in an ellection in a cross-section of the population
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					## Benchmark Polls
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					poll used by political campaign to figure out what the candidate's intentions are
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					## Tracking Polls
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					measure how prospective voters feel about an isussue
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					## Entrance Polls
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					conducted outside poilling places and are sued to gague election day and predicte elections
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					done before people vote
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					## Exit Polls
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					conducted outside poilling places and are sued to gague election day and predicte elections 
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					done after people finish their votes
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					## Approval Ratings
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					used to tell presidential approval 
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					## Focus Groups
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					small group of citizens 10 - 40 people to find out more minute detailes
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					## Questions 
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					questions need to be specifically framed and phrased to avoid skewing the results
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					## Sampling Techniques
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					different ways to assure an acurate poll 
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					## Representative Sample
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					a group of people meant to represent a larger group in question
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					## Universe
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					the large group in question
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					## Random Sample
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					everone being surveyed must have an equal chance of being surveyed
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					## Random-digit dialing
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					just calling randopm numbners in an area to attempt to survey people
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					##  Weighting/Stratificaiton
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					making sure demographic groups are properly represented
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					## Think as a Political Scientist 
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					Study the information below from December 2019 and answer the questions that follow.
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					1. What additional information might make this table more useful?
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					knowing what type of poll it might be especially between the different polls
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					2. What might explain the different results among the various polls?
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					the different ways of results might be due to different groups that got polled and or different polling techniques that would have highlighted diffent trends
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					3. What conclusions might be drawn from this information?
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					that biden has roughly a 9.3 lead across all the diffent polling groups
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					## Sampling error
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					difference between two different polls because of different people and sampling groups
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					## Margin of Error
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					another name for sampling error
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					## Non Attitudes
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					people may be uninformed or do not want to share views. or just do not have strong opinions 
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					## Human Bias and Push Polling
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					how the interviewer contacts and interacts can impact the poll
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					## Essential Question: What are the elements of a scientific poll and how do these elements impact elections and policy?
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					1. Elements of Scientific Poll
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					The poll must be using a diverse and random set of the uniuverse so that the margin of error is lowered as much as possible
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					2. Possible Effects on Decsion-Making
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					doing this might swkew the data results and points 
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