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# Measuring Public Opinion |
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## Public Opinion Polls |
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polls that guage attitudes on issues or support for candidates in an ellection in a cross-section of the population |
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## Benchmark Polls |
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poll used by political campaign to figure out what the candidate's intentions are |
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## Tracking Polls |
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measure how prospective voters feel about an isussue |
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## Entrance Polls |
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conducted outside poilling places and are sued to gague election day and predicte elections |
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done before people vote |
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## Exit Polls |
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conducted outside poilling places and are sued to gague election day and predicte elections |
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done after people finish their votes |
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## Approval Ratings |
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used to tell presidential approval |
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## Focus Groups |
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small group of citizens 10 - 40 people to find out more minute detailes |
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## Questions |
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questions need to be specifically framed and phrased to avoid skewing the results |
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## Sampling Techniques |
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different ways to assure an acurate poll |
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## Representative Sample |
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a group of people meant to represent a larger group in question |
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## Universe |
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the large group in question |
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## Random Sample |
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everone being surveyed must have an equal chance of being surveyed |
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## Random-digit dialing |
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just calling randopm numbners in an area to attempt to survey people |
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## Weighting/Stratificaiton |
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making sure demographic groups are properly represented |
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## Think as a Political Scientist |
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Study the information below from December 2019 and answer the questions that follow. |
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1. What additional information might make this table more useful? |
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knowing what type of poll it might be especially between the different polls |
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2. What might explain the different results among the various polls? |
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the different ways of results might be due to different groups that got polled and or different polling techniques that would have highlighted diffent trends |
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3. What conclusions might be drawn from this information? |
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that biden has roughly a 9.3 lead across all the diffent polling groups |
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## Sampling error |
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difference between two different polls because of different people and sampling groups |
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## Margin of Error |
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another name for sampling error |
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## Non Attitudes |
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people may be uninformed or do not want to share views. or just do not have strong opinions |
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## Human Bias and Push Polling |
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how the interviewer contacts and interacts can impact the poll |
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## Essential Question: What are the elements of a scientific poll and how do these elements impact elections and policy? |
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1. Elements of Scientific Poll |
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The poll must be using a diverse and random set of the uniuverse so that the margin of error is lowered as much as possible |
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2. Possible Effects on Decsion-Making |
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doing this might swkew the data results and points |
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